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Senior Associate, Investment Job In Birmingham, Michigan, Publicis Collective

Published 2022-06-24
Expires 2022-07-24
ID #1058088114
Free
Senior Associate, Investment Job In Birmingham, Michigan, Publicis Collective
United States, Michigan, Birmingham,
Published June 24, 2022

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Per annum
Occupation: Senior associate, investment


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Description

Job Description



The Senior Associate is a pertinent role on the Digital Activation team as this person is key to the development of all campaigns from brief to RFP to post campaign analysis.  The Senior Associate maintains quality control of the media campaigns in market and continually evaluates and improves performance against client goals. The Senior Associate is critical to building and maintaining industry publisher relationships.  We are looking for a highly motivated candidate who wants to make an impact and bring and execute ideas across the digital media eco-system (Display, Mobile, Social Media, Digital Video, Content Sponsorships, etc.).



Role Objectives:



Areas of focus will be web advertising (brand not acquisition), broadband (video, new forms of broadband connections), and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.). Additionally, this individual will be exposed to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work with a heavy focus on Video.



Daily maintenance of assigned accounts (billing issues, budget revisions in Prisma, flowchart updating, post buy analyses, etc.)



Research, strategize, plan, and present plans with full execution



Plan, buy, and negotiate media (inclusive of desktop, mobile, social, and other emerging digital platforms)



Steward campaign pacing and optimization activity



Media authorizations/reconciliation review



Help to guide Associate on campaign execution processes



Liaise with creative/ad ops (TAAG)/analytics teams to manage deliverables



Develop thoughtful insights for post campaign reports



Develop and foster strong relationships with vendors and clients



Stay apprised of industry standards, new media programs/trends, and competitive landscape



 



 



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    Employer's info

    Publicis Collective
    Registered on October 7, 2017

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    Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".


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