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Marketing Manager Job In Alpharetta, Georgia, Crossfire Consulting Corporation

Published 2022-09-23
Expires 2022-10-23
ID #1181639903
Free
Marketing Manager Job In Alpharetta, Georgia, Crossfire Consulting Corporation
United States, Georgia, Alpharetta,
Published September 23, 2022

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Per annum
Occupation: Marketing manager
Remote:
Work from home:


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Description

Open to and Telecommunication hub location



JOB TITLE:



Telecommunication Marketing Manager



MUST HAVE SKILLS (Most Important):



Four or more years of relevant work experience:



- Direct marketing experience (email, direct mail, SMS, digital).



- Experience managing end to end campaigns, including working with creative agencies.



- Experience with Marketo.



- Ability to translate complex ideas and express them in concise, simple to understand ways.



- Ability to work under pressure in a fast-paced environment and multi-task across projects.



DESIRED SKILLS:



- Knowledge of wireless and wireline products and services.



- Experience with CRM platforms and systems (i.e, Adobe, Pega, Salesforce).



- Experience leveraging marketing analytics and campaign success measures.



JOB DUTIES:



As part of the Marketing Sciences & Lifecycle Management group, this individual will be responsible for driving growth CRM tactics for business market customers specifically for Telecommunication products and wireless accessories. This person should have a deep understanding of the wireless and wireline business product portfolio and offer landscape to build relevant CRM touchpoints across the B2B Lifecycle.



- Analyze customer behavior, segment trends and historical data to develop targeting and testing strategies.



- Proactively identify cross-channel integration opportunities, focused on a fluid digital customer experience.



- Oversee briefing process and influence the creative development of core touchpoints (including email, direct mail, SMS, and cross-channel).



- Define and track key KPIs across all customer touchpoints.



Telecommunication products: you will maintain existing email and bill message campaigns, analyze reporting metrics, and proactively make recommendations for future deployments based on findings and best practices.



Wireless accessories: you will work with our Digital Lifecycle partner to identify key campaign opportunities for revenue generation and upsell/cross sell based on analysis of our customer data, current market trends and competitive shifts. You will deliver data-driven targeting and evolve our personalization strategy through business segmentation, decision maker characteristics and industry specific needs.



EDUCATION/CERTIFICATIONS:



Bachelor's degree required.



LOGISTICS:



Shift: Standard 8-5 corporate hours with no weekend or on-call work required.



In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

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    Registered on October 7, 2017

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    Marketing managers oversee the promotion of a business, service, product or brand. Depending on the organization, they may be managing the marketing of a whole line of products and services, or be focused on one particular thing to promote. They may also be in charge of a staff of marketing assistants.


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