POSITION SUMMARY:



The individual in this position is responsible for the strategic and tactical planning, organization, implementation and management of marketing activities to the Pharmaceutical Marketplace and in addition will provide leadership to increase all of product line(s) market share in THE COMPANY's territory. This individual must be able to discern US market trends and guide THE COMPANY in this direction. Incumbent will be a team player with energy to lead the tactical marketing efforts of THE COMPANY by building strong relationships and cooperation with other departments within THE COMPANY (USA), other subsidiaries, 3 rd party partners, collaborators and especially the field Sales team. There will be some corporate selling involved, which includes but is not limited to, travel with the general sales force. There may be other related duties the company from time to time.



The position is to provide leadership and direction to strategic and tactical marketing of THE COMPANY. This person becomes part of the Senior Level Marketing Team and work together to increase the overall business of THE COMPANY. The candidate will evaluate and determine future market and technological trends to increase the company products market share. The Marketing Manager will coordinate with other departments and outside parties to ensure organized marketing activities utilizing all resources to produce business growth. Sales and Marketing Alignment is a major initiative.



This document attempts to communicate the traditional, physical and environment demands associated with this position. The company will consider reasonable accommodation including changing the way the job is traditionally performed whenever necessary to provide individuals with disabilities an equal employment opportunity.



JOB FUNCTIONS INCLUDE, BUT ARE NOT LIMITED TO:



Develop short and long term marketing strategy for each Product line for the company Market in THE COMPANY's territory. (Monthly)



Together with executive management, set targeted number of athe company products to be synchronized with sales revenue target for each half of a fiscal year. (Semi Annually)



Monitor and implement mid. and short term strategies and tactics to attain the targeted number of the sales forecast. (Weekly)



Create marketing plan and budget together with the other Marketing Managers and product managers to implement and developed long and mid. term strategies. (Quarterly)



Manage various marketing campaigns aimed toward customers in the athe company market segment. This includes but not limited to email campaigns, lead nurturing campaigns, customer retention campaigns etc.. The use of CRM and Marketing Automation software as tools will be implemented.(Daily)



To obtain and report metrics around various marketing campaigns.



To inquire and determine why we are winning and losing sales opportunities.



To evaluate new products for market fit and develop strategy to introduce them. This will be divided into projects to be performed locally within the USA and to be performed globally. (Monthly)



To be an expert in understanding of market wants, needs and desires applicable to current and future trends within the industry and to communicate those needs to Corporate Headquarters. The use of various survey tools, customer observations and trade reports should be implemented. (Daily)



Visit regional offices or distributors to evaluate their performance and to find what countermeasure is required to improve their performance of sales. (Quarterly)



To contribute to exhibitions with tactics aimed toward the company market segment and in some cases to act as the lead Marketing Manager coordinating activities for the exhibition. This requires working with all the product managers and sales. (Monthly)



To analyze THE COMPANY's performance and competition, to analysis the business environment, to identify new market entrants for determining the effects on long-term strategy. (Monthly)



To advise regarding market trend, competitive situation and marketing and support issues which will contribute to the company. (Monthly)



Coordinate relationship with other companies to improve THE COMPANY's business situation by global approach. (Quarterly)



The company in developing and maintaining relationship with third party partners and collaborators to improve at company Markets business. (Monthly)



Plan, coordinate and present technical marketing presentations at conferences, trade shows and at selected corporate, government and academic institutions. (Weekly)



Foster and track Collaborations with Key Opinion Leaders as it relates to a tactical business plan. (Weekly)



Work closely with Marketing Communications Department to plan, implement, and maintain a regular productions schedule of printed application notes, newsletter articles and other related technical marketing documents. (Daily)



Create and implement training programs aimed towards increasing our sales and technical staff in understanding the company market space. Alignment between sales and marketing requires that we deliver the same message to our customers. (Monthly)



EDUCATION AND/OR EXPERIENCE REQUIREMENTS:



Incumbent must have a Bachelor's degree in Science or business, while an advanced degree is highly preferred. Position requires at least eight (8) years prior successful history in management of sales and/or product marketing in analytical instrument business. Attention to detail and strong customer service skills are required along with a dependable work ethic.



SUPERVISORY RESPONSIBILITIES:



Although this position has no direct reports it is expected that they are a role model of upper management. That is this person should garner the respect of all employees and external contacts. Personal integrity, work ethic and motivational energy are characteristics of the type of leader we expect. This is a senior level position and lack of personnel to manage is a reflection of the freedom this position requires to act freely without the additional burned to manage. Resource groups are available to be consulted as needed including Marketing Communications, Documentation, R&D, Safety and Training, and Business development.



KNOWLEDGE REQUIREMENTS:



CASUAL

WORKING

THOROUGH



Japanese Culture



Foreign Language

Chemistry/Physics



Negotiations



Writing Skills



Products



Organization



Administrative Procedures

Market Knowledge



Leadership Skills



Organizational Skills



Sales Skills



Microsoft Dynamics CRM



Computers/Software



Product Knowledge



Product Management



Applications